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Harley-Davidson joins Hero MotorCorop for a smooth transition in India

New Delhi: US cult bike maker Harley-Davidson said on Saturday it is working with its new partner Hero MotoCorp to ensure a smooth transition for its customers in India, including after-sales services and warranty.

Last month, Harley-Davidson and Hero MotoCorp announced their partnership for the Indian market.

They have signed a distribution agreement, under which Hero MotoCorp will sell and operate Harley-Davidson motorcycles. It will also sell parts and accessories and general merchandise and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealer network in India.

Harley-Davidson Managing Director (Asia Emerging Markets and India), Sajeev Rajasekharan, said in a statement: “As we change our business model in India, we are pleased to continue our journey in the country with Hero MotoCorp. We work closely with Hero to ensure a smooth transition for our riders. ‘

He further said that the company provides its riders with updates as available.

The firm assured them that Harley-Davidson motorcycle, parts and accessories and general merchandise sales, as well as after-sales services, warranty and HOG (Harley Owners Group) activities will continue from January 2021, he added.

After the company announced its withdrawal from India in September, Harley-Davidson’s dealers said they were looking for legal action against the American bicycle manufacturer over low compensation.

The Federation of Motorcycle Dealers’ Associations said the retirement of the American cult bicycle manufacturer would result in a loss of up to $ 130 million for the brand’s trading partners in the country, as well as job losses of up to 2,000 workers in the motorcycle dealerships.

Source: Gulf News

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