Dubai: Sharjah Sports Club will work strategically to support the humanitarian efforts of The Big Heart Foundation (TBHF), a global humanitarian charity in Sharjah, which helps refugees and people in need worldwide.
The SSC and TBHF on Thursday signed a co-operation agreement while naming the global charity as its humanitarian partner for this season which begins this weekend with the opening round of the Arabian Gulf League (AGL).
Sharjah board member Ebrahim Mohammed Al Jarwan and TBHF director Mariam Al Hammadi signed the agreement in the presence of Sharjah club chairman Ali Salim Al Midfa.
Under the agreement, the club will support and promote all activities and messages that TBHF designs and implements to create a better future for refugees and internally displaced people worldwide.
The club will promote TBHF’s mission in all charitable and humanitarian initiatives it undertakes, while conveying the charitable messages to sports fans by marking the sleeves of the club jerseys.
Sharjah will also support TBHF’s initiatives on its website and social media platforms, and place ads at stadiums.
Al Jarwan welcomed the agreement, saying: ‘We appreciate the humanitarian achievements and sustainable projects of TBHF around the world, reflecting the vision of His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, member of the Supreme Council and ruler of Sharjah, and his wife Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, President of TBHF to restore safety, security and dignity in the lives of innocent people who have lost everything to war, crises or disaster.
“Sharjah Sports Club strives to be a strong supporter of TBHF while continuing its key philanthropic activities, initiatives and campaigns. We regard humanitarian work as a responsibility that requires the highest priority, and we want to present a unique model of active involvement in sustainable humanitarian efforts to promote social and cultural development throughout the region and the Arab world. ”
Al Hammadi said: ‘We thank SSC for the valuable support of projects and initiatives we are implementing worldwide to reduce the burden on displaced and disadvantaged populations. This partnership is a reinforcement of our message that humanitarian work is not limited to a certain sector, but a collective responsibility of individuals and institutions, stemming from a culture of giving nurtured by meaningful institutional programs and partnerships such as this.
“There is no doubt that this collaboration will have a positive impact on TBHF’s efforts to reach a wider audience, given the popularity and status of Sharjah Club. The partnership between TBHF and SSC reflects Sharjah’s vision for the future of humanitarian work, based on partnership and integration of roles among a growing network of allies from different sectors. It also plays a crucial role in ensuring the continuity of charitable work, as institutions and entities come together to mobilize the support of the public. ”
Source: Gulf News